Ensuring your Website is Digitally Accessible

Digitally accessibility is needed now more than ever as we continue to see marketing trends shift towards digital communications for every demographic. If your organization is committed to accessibility and/or limiting your potential liabilities, you will need to create a digital accessibility policy.

What exactly is a digital accessibility policy? It is a statement that confirms your company has a fully inclusive digital footprint. This includes your website, PDF documents, webchats, mobile applications, invoices and more. While this might seem daunting, providing your clients, employees, and audience with proper accessibility is required by the Americans with Disabilities Act. When you create a digital presence that is accessible to all, your company will be in compliance.

The good news is you don’t have to make this transition alone. The team at Top Jump Marketing is here to help you ensure your digital avenues are fully accessible. Call 419-359-5970 to learn more.

Step 1: Learn Digital Accessibility Basics

When you create your digital accessibility plan, you need to first understand what it means to be digitally accessible! Understanding what makes a website accessible and inaccessible will help you create a plan for your organization. Consider the following questions:

  • What does the ADA require to be digitally accessible?
  • For people with vision impairments, does color contrast play a role in accessibility?
  • How does your content work alongside assistive technologies?
  • Does your video content have auto-play options with captions?

If you haven’t had a chance to look at the Web Content Accessibility Guidelines (WCAG) yet, Top Jump Marketing highly suggests it. Once you truly understand what is required, you will have the basics down.

One thing that is important to note: your company can be held liable if you do not have an accessible online presence. Companies have been sued by people who have not been able to easily access their content. The good news is Top Jump Marketing can take your digitally accessibility needs and provide you with solutions you can count on.

Step 2: Define what your organization needs to be digitally accessible

Before you begin, your company should define what is expected for your digitally accessible policy. Consider everyone who utilizes your digital applications – employees, clients, online audience, anyone who might use your digital tools. Each of these people will need to have a full functionality for your digital presence.

It’s understandable if you don’t have all the answers. There’s no need to stress. You will not have to go through this process alone if you reach out to our team. Top Jump Marketing is here to help you understand what is required and help you implement it.

Step 3: Hire a team of developers with digital accessibility experience

When your website was created, you might not have known about digital accessibility, or had a team who could properly handle web content accessibility guidelines. The good news is you don’t have to start from scratch. Top Jump Marketing can help create digital accessible solutions that work alongside your current online presence. We will help you create a digital accessibility policy without having to reinvent the wheel.

Our team of developers will help implement a plan that builds on your existing content and transition your current digital presence to comply with WCAG and ADA requirements.

Step 4: Prepare Your Accessibility Statement

Having an accessibility statement is a declaration to your clients, employees, and vendors that you are committed to web accessibility. Having a clear, concise message that defines all the methods that you’ve used will help protect your company and provide your digital users with peace of mind. Don’t worry if this seems overwhelming, the Top Jump Marketing team can help you create your accessibility statement.

Step 5: Ongoing Maintenance for Digital Accessibility

Like all digital trends, accessibility will require your organization provide ongoing maintenance and accessibility checks. When you work with our team at Top Jump Marketing, you can rest assured that we will continue to stay up to date with your accessibility needs so your efforts do not lag and your company stays fully protected.

In Conclusion

The most important thing to remember is that your company is not alone. Our team members are here to help you create a digital accessibility policy that can be easily implemented. We will be by your side every step of the way.

If you’re ready to have your organization take the steps required to be digitally accessible, please call our team at 419-359-5970.

Website Add-Ons that Increase Your Return on Investment

As the world continues the upward trend of digital media, having an online presence is now a must. But beyond having a professional website, what are your goals? Do you know the extra options that are available to help your website be the best it can be? If not, our team at Top Jump Marketing would love to speak to you. We have the tools required to help give you an extra boost to help your company stay on top of website trends. To learn more, call 419-359-5970.

Available Options

After you’ve built your custom website, you expect it to perform quickly. However, because the market is so competitive, a website alone is no longer good enough to rank on Google for high-traffic keywords. The first step to help improve your rankings is to create an SEO plan. Beyond that, there are a few other additions that you can utilize to improve your websites functionality and rankings. This includes:

  • SSL (HTTPS) Upgrade – If you’re looking for improved rankings, add the “SECURE” green badge to your website through a third-party SSL certificate.
  • Ongoing Security Protection – Keeping your new web investment safe requires constant monitoring for hacker breaks. These plans come with warranties in case your website is compromised, so you’re back up and running quickly at no cost.
  • Upgrade Speed – Do you have a site that runs a bit slow? Consider stripping down your site to make it faster than ever and creating a better user experience for your potential clients. This will also help boost your search rankings.
  • Dedicated IP Hosting – When you want the best speed and improvement in your website rankings, having a dedicated IP address for your website hosting is a fantastic option!
  • Chat Widgets – Want to connect with your customers in real time? Add a chat widget to your site and introduce yourself when a potential client visits your site. Being available immediately makes it easy for them to interact without having to pick up the phone and dial!
  • On-Exit Pop Ups – For those looking to increase conversion rates, adding an on-exit pop up is just what you’re looking for. It only shows up when a user moves their mouse cursor out of your site (i.e. when they go for the back button or close button).

Contact Top Jump Marketing to Learn More

Are you ready to learn more about the above items and which one might help your company best? If so, give our team a call at 419-359-5970. We’ll be happy to create a custom plan for your website’s unique needs.

Website Ranking on Google

Did you have a website completed and are now wondering why you are not seeing your business on the first page of Google?  Don’t worry, you’re not alone.  Unfortunately, Top Jump Marketing has had a handful of new clients reach out to us about the same thing.  They have paid other companies to put together a website, but they’re frustrated when they aren’t ranking on Google.

From what we have seen recently, there is a lot of misinformation from website developers about how to rank on Google and we’d like to clear some of that up for clients/future clients.  A website alone is not enough to get you to rank on the first page of Google for high-traffic search keywords (i.e. not your name, but a service or product type you are offering).  A website is the first step, but in order to gain rankings on Google, you will need to invest in Search Engine Optimization.

After all, there are only a few spots at the top and dozens (if not hundreds or thousands) of other businesses want them too.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process that is required to get your website to gain higher visibility on Google and other search engines.  It is NOT pay-per-click advertising.  It organically helps your website rank on the first page of Google in the rankings.

Because there is so much competition with keywords, Google has algorithms that determine which sites will rank higher than others.  A few things that they look for include:  regularly added content, unique content, relevant keywords, a non-templated website, and more!  A website alone just does not cut it.

Top Jump Marketing Options

At Top Jump Marketing, we have options for businesses of all sizes.  We can build and develop a custom site for you, then set you up with a SEO plan that fits your needs.  Our team takes the time to learn about your business, find relevant keywords that your clients are searching, and target your desired areas.

One very important thing to note:  Search Engine Optimization takes time to see results!  It is also important to note that no company can guarantee you a #1 rank for any keyword because they don’t control Google or any other popular search engine.

You will begin to see results within the first 3-6 months, and the longer you make SEO a priority, the more keywords you will have rank.  Our team will keep in touch with you regularly and provide quarterly reports so you can track your progress. Some of our clients are now on the first page over 150+ times for various keywords that are important to them.

If you’re interested in learning more about how to properly rank your website on Google, please call our office at 419-359-5970.

Website Design for Your Business

Consumers are regularly turning to search engines to research a company before utilizing their services.  They want to make sure they do their due diligence and utilize the tools that online search engines provide.  If your company does not have a web presence, of if it is subpar, your company will likely be looked over.  Who doesn’t want to receive more leads and close more sales?  A well-done website can help you do just that!

The Importance of a Well-Done Website

Having a professional website that highlights your business, products, services, and experience is important.  When a consumer is searching online for a company they can trust – they generally turn to the internet.  If your company has a professional website, this is a great first impression for your brand!  Is your site memorable?  With Top Jump Marketing, it will be!

What Should Be Included on a Website?

Each client will be looking for different things but having a website that draws all interested parties in is paramount.  Top Jump Marketing knows what clients look for.  We’ll lead you on the right path and create a site that is:

  • Modern and Clean – This layout and style is the most appealing to customers.
  • Easy to Navigate and Organized – You don’t want your potential customers being confused on where to find the information. They’ll quickly get frustrated and head to another site.  If your website is laid out properly, your customer’s user experience will increase!
  • Informational but Clear and Concise – You don’t want to skimp on information, but you don’t need to over share. Provide information on your site that helps your customers feel satisfied with choosing your company, but don’t provide so much information that it’s hard to follow.  Organizing your information in a clear, concise way will help keep customers interested and engaged.
  • Properly Branded – Your company image needs to stay consistent across all boards. Do you have a logo?  Your website needs to match the design and feel of that logo.  Your print material also needs to match the feel of your site.  Keeping your brand image on point is one of our main focuses at Top Jump Marketing.
  • Contact Information Easy to Find – Having a contact form and your phone number visible on your site is a must have! Your customers will need an easy way to reach you – if they can’t, they’ll likely give up and go elsewhere.  Don’t risk losing customers because your contact information is hard to find.

When you work with our team at Top Jump Marketing, we will help create a powerful website that engages customers and draws them to use your company.  Give us a call at 419-359-5970 to learn more!

Search Engine Optimization for Your Business

The term “Search Engine Optimization” is a common one in marketing, but what exactly does it mean?

Search Engine Optimization (also known as SEO) is a way to increase your visibility online through organic searches.  Unlike pay-per-click advertising, SEO helps you show up naturally (a.k.a. organically) when people are doing a search for your type of service or product.  You will never pay anything per click!

If you are interested in increasing your brand awareness online, SEO is the best way to go.  Why is that?  Well:

  • SEO is more budget friendly than pay-per-click campaigns
  • We target keywords based on the terms your clients are searching
  • You’ll increase web traffic for the cities that are in your area of service
  • Results are long lasting and sustainable, unlike pay-per-click

What is Included with Top Jump Marketing SEO Packages?

Clients who have been using our SEO services for at least a year are regularly appearing on more than 100 keywords across Google!  Clients who have been with us for over two years are even doubling that!  Don’t believe us?  Ask to see our SEO Client Reports and then search the keywords yourself!  We’re happy to show you the results that our customers love!

When you work with our team for your online marketing campaigns, we will guide you in the right direction.  Our SEO packages include:

  • Fresh content added monthly to your website
  • Free social media postings
  • Keywords and meta tags
  • Directory submissions
  • Link building
  • And more!

The longer you stick with search engine optimization your results will continue to improve!  There’s no stopping a superior SEO team!

Before Starting an SEO Package

Having a functioning, custom build website, is the most important step to take before beginning an SEO package.  If your website is not custom built and was made through a templated site (such as Wix or Square Space) you risk not appearing through organic means on Google.  Why is this?  Well, Google and other search engines, are particular with how they rank websites.  There are certain things they like to see and it takes a lot of effort to prove yourself.  With templates, they see it almost as a short cut.

If you’re unsure if your site was built off of a template, please call our team.  We’ll be happy to take a look at your website and guide you on the right path.

Guaranteed Rankings?

The most important thing we can stress to all potential SEO clients is this:
*No company can guarantee that a certain keyword will rank on the first page of Google*

If a company tells you they can WITHOUT pay-per-click, they are being dishonest.  No one can guarantee anything can happen.  What they can do, like what Top Jump Marketing does, is take the proper steps to try to get you ranked and show hundreds of results as proof.  But remember, no one is able to force Google to rank them higher!

When you select Top Jump Marketing as your SEO provider, we will take the proper steps to rank you organically on Google.  Our team uses only unique content which over time will help your site continue to grow in rankings.

Feel free to reach out us at 419-359-5970 to discuss the best ways to maximize your exposure on the internet and drive high-quality traffic to your website.

Marketing with Direct Mail

You might have heard that direct mail is dead – but that is the farthest thing from the truth.  With more and more companies utilizing email and online marketing due to cost savings, fewer are using the mail.  The GREAT news is that you are able to stand out of the crowd when you target your customers through the mail service.

With numerous direct mail strategies to choose from, Top Jump Marketing is here to help guide you to success!  Just call our office at 419-359-5970 and one of our team members will work with you to find out what solutions will work for you.  A few questions they might ask include:

  • How many contacts are you looking to reach?
  • What area are you looking to target?
  • Are you targeting home owners or business owners?
  • What demographics are you looking to target?
  • When are you looking to send out your direct mail pieces?
  • What information would you like featured?

Once we have the answer to these questions, our team will guide you to the right direct mail campaign!

Top Jump Marketing – What we do Differently

There are numerous direct mail companies throughout the entire nation.  Finding a company that listens to your unique needs and provides solutions for them should be #1 on your list.  At Top Jump Marketing, we do just that.  When you work with us, you’re working with a professional team that:

  • Utilizes experience from sending 1+ million pieces of mail over the years
  • Ensures purified mailing lists for superior results
  • Creates custom pieces for each unique need
  • Matches each mail piece to your company’s branding at no additional charge

We also work with Dunn & Bradstreet to provide lists targeted towards business owners/managers.  If you’re looking for a residential list, no need to worry!  Our partnership with Infogroup USA allows us to provide residential lists as well.  Each list you purchase through Top Jump Marketing is just a fraction of the retail cost!

If you’d like to provide your own mailing list – we can do that as well.  We’re flexible and will make each situation work for each client’s specific needs!

So, what are you waiting for?  Give Top Jump Marketing a call at 419-359-5970 to see what we can do for yourself.

Top Marketing Brand Expansion!

We are excited to officially announce our new brand, Top Jump Marketing – an extension of our successful sister company Top Roof Marketing!  Because our numerous roofing contractor clients have been so pleased with our team’s marketing services, they kept referring us to their family and friends outside of roofing.  As our client list expanded, we realized that we were not just helping roofing contractors, we were helping numerous other small businesses throughout the nation!

Our team came together and decided that we should expand our company to be all encompassing – so no matter what our clients’ needs may be, a dedicated member of our team will be able to handle it!  While Top Roof Marketing is still thriving with clients in the roofing sector, Top Jump Marketing was developed to provide services for clients in every other sector.  With this expansion, we also added a base in Kansas City!

Kansas City is the wonderful location where numerous clients of ours call home.  We have worked with several non-profit organizations in the area, as well as cruelty-free hair product manufacturers and contractors!  But don’t worry – Even if you aren’t in Kansas City, Missouri, or Ashland, Ohio (where Top Roof Marketing is based), we are still able to assist you with all your marketing needs!

Why work with Top Jump Marketing?

The goal at Top Jump Marketing is to provide nonprofit organizations and small businesses with quality marketing services that would cost them substantially more elsewhere.  We value our client’s efforts and want to provide them with solutions that will help them continue to grow in their individual business area.

Our successful team from Top Roof Marketing has continued to work with our new Top Jump Marketing brand so you can rest assured that our foundation is built with the same quality and experience you can trust!  We have over 80+ references available, so when you’re ready to learn more about how we can help, be sure to ask for a list of our satisfied customers!

Areas of Expertise

Top Jump Marketing takes the time to properly research every business and learn as much as we can to help you continue to be successful.  We have marketing plans that include:

  • Website Design and Development
  • Search Engine Optimization
  • Print Material (Brochures, Flyers, Presentations, Etc.)
  • Direct Mail
  • Branding
  • Mobile Marketing
  • And More!

Whatever your needs may be, put your trust in Top Jump Marketing to handle it!  You can reach us at 419-359-5970 or 816-332-8415.  We’ll be happy to help you grow your business!