Featured Project · Custom Marketplace Development

A livestock website people could actually use.

7Livestock.com brings location search, breed discovery, seller self-listing, image handling, content, and marketplace operations into one connected experience.

Buyer discoverySeller self-serviceSEO content structure

One Marketplace, Three Experiences

The system had to work for buyers, sellers, and the owner.

A marketplace succeeds when every participant can do their part without unnecessary friction. The design connects discovery, publishing, and day-to-day administration instead of treating them as separate projects.

01

For Buyers

Find the right pig without digging.

  • Search by ZIP code and distance
  • Browse by category, breed, and type
  • See pig, litter, price, and status clearly
02

For Sellers

Publish a useful listing in minutes.

  • Choose a pig or litter listing
  • Reuse saved seller information
  • Upload photos without image prep
03

For The Owner

Control the marketplace without constant upkeep.

  • Feature certain listings
  • Mark which animals are sold
  • Expire listings automatically

Location As Part Of The Product

Help buyers find the right pigs closer to home.

Livestock is not shipped like an ordinary product. Distance matters, so location became a primary way to explore the marketplace instead of a detail buried inside each listing.

Enter a ZIP codeSort available animals by proximity.
View sellers on a mapSee geographic options before opening listings.
Open seller detailsMove from a map pin to every listing from that farm.
Design principleDistance is a decision filter, not just a map feature.
Find pigs by location
Seller map
7Livestock seller map with location markers across several states
Map-based seller discoveryLocation markers connect buyers with each seller's active pigs and litters.

Discovery That Keeps Narrowing

Start broad. Get specific fast.

Buyers can begin with a category, move into a breed, then filter by animal type, price, and location. The same structure helps search engines understand what each page is about.

Browse pigs by breed, type, price, and location
Filtered listings
7Livestock listing grid with location, type, price, breed, and sold indicators
1Choose a category
2Select a breed
3Filter animal type
4Sort by distance
5Compare details
Category Navigation

Match the way buyers describe things.

Show pigs, pasture pigs, mixed breed, feeders, and pets/minis each have a clear starting point.

Breed Pages

Give every breed a useful destination.

Dedicated pages combine breed information with current listings, creating a focused route for both people and search engines.

Demand Capture That Feels Useful

If the right pig is not listed, the relationship does not have to end.

Order a Pig lets a buyer describe exactly what they want and asks 7Livestock to let them know when someone in the network has a match. It is a helpful service first and an audience-building tool second.

Tell us what kind of pig you need
Buyer request
7Livestock Order a Pig form collecting buyer location, animal type, breed, category, age, and quantity preferences
A useful reason to stay connectedThe buyer asks for a specific kind of help instead of joining a random email list.
Why people opt in

The email list begins with a real request.

Someone who completes this form has shown genuine interest in buying pigs. With a clear opt-in, that request can become part of a tagged newsletter list without treating every contact the same.

01

A reason to opt in

The buyer is asking for help finding a specific animal, not joining a random promotional list.

02

Preferences become useful tags

Type, breed, category, age, quantity, and location create a clear picture of buyer intent.

03

Follow-up stays relevant

The client can segment alerts and newsletters instead of sending the same message to everyone.

Listings Designed For Livestock

Generic product cards would not have been enough.

A pig marketplace needs to communicate animal type, lineage, age, price, seller details, and availability without making people decode the listing.

Detailed animal listing
Buyer view
Individual 7Livestock pig listing with photos, animal data, seller information, and breed details
01

Pig or litter

Different listing paths and visible badges tell buyers whether they are viewing one animal or a litter.

02

Type badges

Boar, gilt, sow, and other identifiers are visible before someone opens the complete listing.

03

Flexible pricing

A litter can show separate prices when gilts and boars are priced differently.

04

Clear status

A prominent sold banner keeps an older listing understandable without quietly removing its context.

05

Useful animal data

Birth date, weight, breed, sire, dam, color, seller, farm, and description stay easy to scan.

06

Multiple photos

A consistent gallery gives buyers more confidence while keeping the listing presentation orderly.

Seller Self-Service

Make it easy to list again, not just once.

The listing process was built to collect the right information, keep images presentable, reduce repetitive work, and give our client a fast quality check before anything goes live.

Structured seller listing form
Self-service
7Livestock self-service pig listing form
01

Seller details are remembered.

Repeat sellers can choose their saved profile instead of entering the same farm information again.

02

Photos are handled automatically.

Uploaded images are prepared for consistent display and faster loading without asking sellers to edit files first.

03

Listings manage their own lifespan.

Each listing can expire after three months, keeping the marketplace from filling with forgotten inventory.

04

The owner keeps editorial control.

Featured homepage listings and images can be selected without changing page code.

A Fast Human Safeguard

Automatic email. Thirty-second review. One-button approval.

When a seller submits a pig or litter, the owner receives an automatic email. He opens the pending listing, checks the details and photos, improves anything that could confuse buyers, and approves it with one button.

Quality control without a new bottleneckPaid listings make spam unlikely. The review is there to catch honest mistakes, because a wrong price, breed, location, photo, or description can still create a serious problem if it reaches buyers.
1Listing submitted Pig or litter details arrive from the seller.
2Owner notified An automatic email points to the pending listing.
3Quick quality check Details and photos get a focused review.
4One-button approval A clean listing can be approved after a review that takes about 30 seconds.
A to Z

Built For The Handoff

An easy-to-use manual turns custom functionality into something the client can own.

Administration guidance covered recurring tasks so the platform could be operated with confidence after launch.

SEO Built Into The Marketplace

Every breed became another useful way in.

Search visibility was not treated as a layer added after the site was built. Breed pages, buying guides, internal links, and original infographics became part of the product experience.

7Livestock Idaho Pasture breed page with breed information, traits, and listings
Dedicated Breed Pages

Information and live inventory share one destination.

Each page explains the breed, highlights useful traits, and leads directly into the available animals.

7Livestock Kunekune buying guide with original infographic
Search-Focused Guides

Answer common questions with more than text.

Helpful articles were enhanced with custom infographics that make detailed buying guidance easier to understand and share.

Search questionA buyer looks for a breed or buying answer.
Useful pageThe site provides focused information and visual guidance.
Current listingsEducation creates a natural path into the marketplace.

Adoption After Launch

Building the marketplace was only half the job.

A two-sided marketplace needs inventory before buyers have a reason to return. Top Jump helped turn the launch into an approved, member-to-member seller outreach program.

VoiceWritten in Ryan's name and approved before outreach.
AudienceRelevant association members, approached as peers.
Follow-upA restrained reply in the existing thread with a first-listing offer.
ExclusionsAnyone who replied or had an invalid address was skipped.
Client-approved outreach
From Ryan MillerIntroducing 7Livestock.com

Hi [First Name], I'm Ryan, a fellow member of AKKPS. We just launched an online pig marketplace and creating a listing takes only a minute.

Thoughtful follow-up
Reply in the same threadA useful reason to look again

Good morning! I'd love to know if you had a chance to check out the website. Here's a special link for 50% off a first listing. Any feedback would be appreciated.

50% off first listing

What Top Jump Connected

Strategy, software, content, and execution working together.

The strongest part of the project was not one isolated feature. It was the way each decision supported the next part of the marketplace.

01

Marketplace Strategy

Shape buyer, seller, and owner needs into one practical system.

02

Custom Development

Build search, listing, pricing, image, status, and expiration logic.

03

Demand Capture

Turn an unavailable match into a useful buyer request and segmented audience.

04

SEO And Content

Create breed pages, buying guides, and useful paths into live inventory.

05

Safeguards And Handoff

Pair fast approval controls with a clear manual for recurring tasks.

06

Outreach Execution

Support adoption with relevant, approved communication in the client's voice.

Year OneSuccessful foundation

Built To Grow

A successful first year is opening the next chapter.

7Livestock is now expanding into another animal category, with more ways to interact with the nationwide farm community already being planned. Because the original marketplace was built as a flexible system, the next chapter can build on the same foundation instead of starting over.

Why Choose Top Jump Marketing

Creative thinking and technical capability on one team.

Top Jump Marketing is not limited to one tactic, platform, or deliverable. Websites, SEO, advertising, branding, software, AI tools, and creative presentation work can be combined around the business goal.

200+Websites Built
1,200+Projects Completed
12+Year Track Record
Full-ServiceStrategy And Execution

What makes the approach different

The team can stay with the problem long enough to determine what actually needs to be designed, written, built, connected, promoted, or simplified.

Strategy before tacticsClarify the audience, problem, and goal before choosing the format.
Creative plus analyticalMake the idea memorable while giving it a practical job to do.
Technical flexibilityCombine websites, custom tools, automation, content, and integrations.
Long-term thinkingBuild with room to improve, expand, and support future opportunities.

Bring Us The Complicated Idea

Does your next website need to do more than explain the business?

Tell us what customers need to find, compare, submit, calculate, or manage. We can help turn the workflow into a useful digital experience.

Talk With Top Jump Marketing419.359.5970

Bring the idea, the process, or the problem. We will help identify a practical next step.

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