Mobile marketing is the latest trend in the marketing industry. Not only because of how effective it is for getting noticed, but because 80% of internet users now own a smartphone.
To have an effective mobile marketing strategy, you must follow a few key steps:
- Understand your audience – When you take the time to understand who your customers are, what their mobile habits are, and how comfortable they are making purchases online, you can create a successful marketing plan.
- Set your goals – Are you new to mobile marketing or are you adjusting your current plan because it didn’t work? How has your previous mobile marketing initiatives performed? What is your main objective? Who is your key audience and how are you currently engaging them? Understanding all of these key things will help us create a mobile marketing strategy that will work for your specific needs.
- Set up and provide content – Limited to just 160 characters, we will help you get the most out of each message. We will work with you to set up and create a schedule based on the amount of messaging you would like to send out each month.
- Monitor success – The final step is to review your mobile marketing efforts to find out if they were successful. Which messages received the best response? Which demographic responded more frequently? Asking and answering these questions will help your growth.
Why Should You Use Mobile Marketing?
Mobile marketing is a powerful tool. It allows your company to send messages directly to your customers or potential customers via SMS and MMS messages.
- Email marketing has an open rate of 22%
- Mobile marketing has an open rate of 98%
- Close to 50% of US consumers have made purchases after receiving a mobile marketing message
- Text messages are eight times more effective at keeping customers engaged
Adding mobile marketing to your current marketing plan can help your business continue to see success. Mobile marketing is a strategy that is not going to be going away soon. When you work with Top Jump Marketing, we will help create a solid plan that will give you a leg up on your competition.
