Many clients of Top Jump Marketing are not familiar with the marketing world, which is why they turn to us for help. Some, however, choose to go alternative routes and do the “build your own” marketing plan through sites like Square Space and Wix to create a quick way to have an online presence. Although these may seem like an attractive alternative to paying a marketing company, there are important reasons that professionals (and business owners with regrets) suggest you do not use them.
Custom Site vs. Template Site
What’s not to love about a templated site that you can design on your own? They are cheaper, yet still have a beautiful design. They’re quick to set up and allow you to have an immediate online visual for your brand.
But with all these great quick DIY sites, there are downfalls. Many of the template designs use themes that have built-in functions and features that might not be suited for your needs. This could cause you to have a brand image online that isn’t suited for your business. Then, if you want to remove that part of the template, you’ll have to hire someone to remove that feature or function from your site – so most of your savings just went out the window. Plus, sites regularly update their templates, so all the coding you just paid someone to do to correct your template has to be redone, costing you money again and again.
With a custom design on your own web server, you never have to worry about your template being updated and not functioning. Why? Because you don’t have a template! At Top Jump Marketing, we take all the design and development off your shoulders and bring it in house to our professional team of website developers. They create custom templates based on what we know works. Each site is then optimized for Search Engine Optimization (SEO) and has the added benefit of 50+ business listings – all at no additional cost!
Although with a custom website, the design process does take longer and is a bit more expensive at first, the long-term benefits are worth it! One other thing that website template builders don’t tell you – they are much harder to rank on Google organically.
Ranking on Google
Before you begin your website project, we will ask you what your long-term goals are. Are you looking for a website that is just available for people who know about your site? Or are you looking for a website that you can continue to rank higher and higher organically on the first page of Google?
If your goal is to become one of the top spots on Google organically so you consistently create new sales leads, it will be a hard feat to accomplish with a templated site. Search engines like websites that are unique and properly optimized. They have a number of different things they look for that helps you continue to rank higher and higher – and unfortunately templated sites do not perform well.
Be sure to ask us about our case study on this!
Why Choose a Custom Website?
When you work with Top Jump Marketing to create a custom-built website, it is the first step in making your brand stand out on the web! Our sites give you the edge that will continue to help improve your image while edging out the competition. Each one of our sites are mobile friendly and search engine optimized! They are custom built around your branding and company – and the difference shows. Just look at our portfolio.
Through the custom design process, we take the time to learn about your company, your background, your products, your services, and the image that you would like to portray. We are not finished until you are 100% satisfied with the design.
If you’re ready to learn more about why a custom website is right for you, give us a call at 419-359-5970.
