Your business logo is a visual symbol that represents both you and your company. It is what your potential customers see and what consumers are most likely to associate with your company in the future. Humans are visual beings, so that little image is incredibly powerful…or potentially damaging to your business.
Your logo is everywhere…on your website, business cards, letterhead, all advertising, maybe even the apparel you and your employees wear every day. It is the visual equivalent of your handshake to every potential customer. Whether your company is perceived as professional or sub-par is a snap judgment made in that initial first impression your logo makes.
Truly outstanding logos can become as important as the name of the company they represent. Think of the Nike swoop. You don’t even need the word “Nike” in the frame. Just see the swoop and you instantly have the association. That is the power behind a logo.
Key Logo Points to Consider
The creation of a logo is exactly that—a creation. It should be a contemplative process, rather than something you throw together in an hour and a half. The most effective commercial logos have key aspects in common:
Simplicity. Using a strong, simple image is incredibly effective. Doubt it? Again, consider that single swoop. Strong, simple and instantly identifiable with its company.
Strong. Make a strong visual statement with the use of vibrant or memorable colors or striking combinations.
Consistent. Do NOT have different logos for different applications of the same company. Use the same logo on your business cards, social media cover pics and apparel applications. Going farther, use the EXACT same colors in each logo. Even small shade or font variations can detract from the overall goal.
Unique. Be sure to look at the logos of your competitors. In some industries, it is extremely easy to inadvertently look like someone else. For your logo to shine, it needs to be as uniquely yours as possible, just as your business is unique.
Long-Term. To establish your logo as representative of your company, you need to think long-term. Changing that logo annually will never give you the type of company branding you’re looking for. Particularly online, effective company branding has been shown to increase sales, both in terms of number of sales and revenue per sale.
Why Work with Top Jump Marketing?
The professionals on the Top Jump Marketing team have decades of experience in all facets of marketing, including print design, logo development, social media management, and corporate website design and promotion. Just like you’re an expert in your field, Top Jump Marketing is an expert in ours.
We will work with you to not only identify the perfect logo, but we can also assist with getting that logo recognized, getting your company branded, and getting that revenue flowing.
Call us today at 419-359-5970. Let us show you the difference a professional designed logo can make in your business success. We look forward to speaking with you soon.
